linkedin s
 
Newsroom

09 Sep

Like It or Not, Twitter Has Become a News Platform -- Mathew Ingram

Like It or Not, Twitter Has Become a News Platform -- Mathew Ingram: Ingram details recent examples of news breaking  on Twitter first, and how...


09 Sep

Zygna Isn't Playing Around

Turns out that the exploding game industry isn’t all sunshine and flowers: after all, billions in revenue is at stake and that tends to not bring...


09 Sep

links for 2010-09-09

Boring innovation(tags: innovation business management organisations intraprenuer uk government)


09 Sep

"9: In your bid to be trusted, don’t take the View From Nowhere; instead, tell people where you’re..."

“9: In your bid to be trusted, don’t take the View From Nowhere; instead, tell people where you’re coming from. Treating people as a public...


09 Sep

Here Come The Millennials!

Gary Curtis, Chief Technology Strategist of Accenture, condenses recent research the consulting firm has compiled on Millennials’ views of the...


Increasingly the old Advertising model no longer works.
Media Owner

Community Insight Most media owners know very little about their community.

As all online media is becoming socialised with share buttons, bookmarks and integration with social platforms such as Facebook Like and Twitter Anywhere users begin to reveal a lot about themselves.

By understanding what people share and with whom there is the opportunity to understand not only what motivates them but also their peers.

This is a great opportunity to identify your key influencers and measure the real value to advertisers on engaging with them on your platform. It can mean better targeting but also the ability to offer new product lines such as Community Insight, collaborative environments.

We have developed a number of technologies and processes that help you gain the insight yourself and to offer it to your advertisers.


Media Socialisation We help you understand and if required implement integration of social technologies to ensure your media platform is as open as possible for sharing.

Brief Response Increasingly marketing agencies and their clients want to not just advertise on one silo.

Community Development We help turn your audience / readership into active communities.