90:10 is working with leading UK retailer the Anglia Co-operative to develop strategies to deliver against the following objectives:

• Promote interaction with the Society’s members/customers/employees – offer external channels of comms.
• Listen to and engage - Strengthen relationships with members/customers/employees
• Give greater control over brands/services to those who use them
• Allow members/customers/employees to contribute to corporate policies and social activities
• Tap into ‘word of mouth’ (peer-to-peer recommendation)
• Raise awareness of Anglia Co-operative’s brands/services
• Build online direct sales
• Improve crisis/opportunity management

The Anglia Co-operative has a 131-year history and an annual turnover in excess of £300m. It employs 3700 staff across the UK in supermarkets, department stores, home furnishings, petrol stations, funeral homes, travel agents, hair and beauty and electrical stores.