Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers

Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]

Social Media Digest #6 feat @RedBull, @Burberry, @Instagram, @Pinterest and @Boticca

1. New Google Accounts Require Gmail and Google+ A clever, and perhaps to be expected move from Google in their quest to ensure all properties are more integrated together. Now when a user signs up for a Google Account, they are also required to sign up for Gmail and Google+. This will be a shot in [...]

The Pharmaceutical industry are considering the automotive industry for ways to increase their slow sales figures

              Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]

McDonalds use Crowdsourcing for Video Product Marketing

            The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]