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Honda Launches European Search for Cast to Star in Road Movie

Honda Motor Europe is today launching ‘Live Every Litre’, a ground-breaking project which includes the creation... Read More
February 5th, 2010

Tomi Ahonen joins 90:10

Global telecoms and tech expert Tomi Ahonen is the latest world class consultant to join the 90:10 network. Tomi is co-author... Read More
January 25th, 2010

Stowe Boyd joins 90:10

The 90:10 Group is delighted to announce global social tools authority Stowe Boyd as the latest addition to its consulting... Read More
January 19th, 2010

90:10 French website now live!

90:10 French website now live! Our website is now available in French and you can also follow 90:10France on TwitterHappy... Read More
January 12th, 2010

VisitBritain

  90:10 UK will be working with digital agency Underdog to monitor and analyse online conversations related to Visit... Read More
December 2nd, 2009

90:10 Spain

We have recently appointed Roberto Carreras a prominent social media blogger, speaker and consultant to head strategy in the... Read More
November 13th, 2009

Monocle Blackberry Application : live now

We are proud to announce a new project to build a mobile application for Monocle in conjunction with the new Blackberry 9700... Read More
October 28th, 2009

Honda Motors Europe

We have been working with Honda Europe on understanding the social landscape related to their brand and products across... Read More
October 25th, 2009

90:10 thinking: live and in person

90:10 Group’s David Cushman is speaking at a series of events in November and December – revealing how we think... Read More
October 22nd, 2009

Finding Purpose for Gambling Compliance

We have begun working with Gambling Compliance a global B2B publishing company to realign their business strategically both... Read More
October 18th, 2009

90:10 Europe

We are proud to announce we are opening offices in Valencia, Berlin, Paris and Milan over the coming months with best of... Read More
October 15th, 2009

Thinking

Anne McCrossan on Social Value and Social Fees

Anne McCrossan makes some valid points about the power inherent in social belonging, and the challenges of creating for-fee walled gardens:The Synaptic Fluid Of Social Business Technology is a finite game. It will ultimately solve all the problems it’s capable of addressing, now matter how shiny and new it seems now. What’s a more infinite game are the opportunities of human connectivity, all the shades of creation...
February 8th, 2010
Stowe Boyd

Gartner's (Hedged) Predictions About Social Business, Er, Technology

Gartner has released a report that says the social tools are moving fairly quickly into the world of business, and they make five extrapolations based on what is going on today:via email (password protected report here)1. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.During the next several years, most companies will be building...
February 8th, 2010
Stowe Boyd

Mirror neurones - more stuff you need to know about influence

Some more stuff you need to know about 'influence'. (via @DarrenBBC)Less rational (Homo Sapiens) - more Homo Mimicus.Now, go back and think about the flock again.FasterFuture is regularly updated by David Cushman
February 8th, 2010
David Cushman

Web Passports?

Craig Mundie, Microsoft's chief research and development officer, proposed that we may need to institute Internet driver's licenses for people and applications. The idea is that we can track people who are doing bad things, and potentially take their license to use the Internet away.- Barbara Kiviat, Driver's licenses for the InternetWhat Mundie is proposing is to impose authentication. He draws an analogy to automobile...
February 7th, 2010
Stowe Boyd

Demonizing Twitter: Fear Of The Future

Recently, David Carr wrote a piece called Why Twitter Will Endure, in which he expressed some surprise at his own conversion to Twitter advocate:On Twitter, anyone may follow anyone, but there is very little expectation of reciprocity. By carefully curating the people you follow, Twitter becomes an always-on data stream from really bright people in their respective fields, whose tweets are often full of links to incredibly...
February 6th, 2010
Stowe Boyd

The Institute for Collapsonomics

collapsonomics, n.The study of economic and state systems at the edge of their normal social and economic function, including preventative measures to avoid destructive feedback loops and vicious cycles.via collapsonomics.org
February 5th, 2010
Stowe Boyd

The New Spatialism: A Talk From Reboot

The folks at Reboot have (finally) gotten around to uploading the videos from the 2009 conference. Here's my talk on New Spatialism: A More Humane Social Space On The Web.- via RebootMore of our social interaction in moving from the primitive but relatively open and egalitarian world of the blogosphere onto a set of closed or at least controlled applications. How can we -- as a community or culture -- influence actions or...
February 5th, 2010
Stowe Boyd

Book review: Monkeys With Typewriters:

I went to Essex University with Jemima Gibbons. In fact, we were both elected to serve on the same small editorial committee of Vulture, the student union rag. I’d tell you what year that was. But I'm too much of a gentleman…We found each other again less than a year ago. Via Twitter, naturally. She came along to a hastily arranged tweet-up in Camden Town – which was where she told me about the book she was completing....
February 5th, 2010
David Cushman

Rackspace's Mike Mayo on Mac OS 11

Based on his experience with the iPad SDK, Mike Mayo is wondering about what it means for Mac OS 11:- Robert Scoble, Rackspace’s iPhone developer reveals what’s inside the iPad SDK“I feel like it’s most likely a glimpse into what eventually will be MacOS 11 and in some ways that’s scary,” said Mayo. “If this becomes OS 11 and we have to go through Apple to publish any...
February 4th, 2010
Stowe Boyd

Call For Participation: Win A Free Pass To Social Business Edge

I have announced that we're doing a slam at the upcoming Social Business Edge, and four lucky people are going to get a free pass to the show based on the quality of submissions, talking about some aspect of social business.Get your four minutes of fame!I will also be picking the best, based on the submissions and the acclaim at the show, to take their idea and make it a part of the Social Business: Book 1 book we are working...
February 4th, 2010
Stowe Boyd

Schwartz (Finally) Steps Down At Sun… By Haiku

Jonathan Schwartz resigned from Sun, tweeting this:Today's my last day at Sun. I'll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/CEO no moreKids, pay attention. Twitter can be used productively for many things, but resigning by haiku is not one of them.Early last year it was obvious that Schwartz was adrift in his job (he had a lower than 30% approval rating from his troops,...
February 4th, 2010
Stowe Boyd

Microsoft Can't Innovate Because It Has Shitty Culture

A long-time Microsofty has outed the jungle-fighter culture of Microsoft as the root of its innovation woes:- Dick Brass, Microsoft's Creative DestructionMicrosoft has become a clumsy, uncompetitive innovator. Its products are lampooned, often unfairly but sometimes with good reason. Its image has never recovered from the antitrust prosecution of the 1990s. Its marketing has been inept for years; remember the 2008 ad in which...
February 4th, 2010
Stowe Boyd

It'll be a sad day when we finally understand influence

A fascinating post by fellow 90:10er Stowe Boyd (... The Dark Matter of influence) has been rolling around my head since I read it yesterday.Stowe discusses this Arvix Post, titled Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks.To summarise; influence is derived from how close you are to other influencers in a network - how low and short the number of links from you to how many other...
February 4th, 2010
David Cushman

It's Betweenness That Matters, Not Your Eigenvalue: The Dark Matter Of Influence

Let me explain, before you think I have been gargling alphabet soup.Recent research suggests that the most important people in social networks, relative to actually transmitting ideas, viruses, or moods, might not be the folks with the most followers, but instead might be people that are connected to a large number of individuals through shorter paths than others have.- ARVIX blog, Best Connected Individuals Are Not the Most...
February 3rd, 2010
Stowe Boyd

Social Scenes: The Invisible Calculus Of Culture

Today, in New York, I heard Clay Shirky talk two times -- midday at the Betaworks monthly Brown Bag Lunch, and this evening at the New York Tech Meetup -- on the same topic. He is extrapolating in very interesting ways from the research of social scientists Nicholas Christakis and James Fowler on the social dimension buried in the data of the Framingham Heart Study.In a nutshell, it turns out that the activities of the 'third...
February 3rd, 2010
Stowe Boyd

The 3 Reasons People Join Groups

One of the organisations I advise asked for my thoughts on setting up (let's say enabling) a Facebook community this morning.The success or failure of any groups that form, via pretty much any tools, comes down to the same thing - how well are you enabling those involved to achieve the three things they join groups to do?(image courtesy Kbaird.)Three Reasons People Join Groups:1. Express themselves: Usually this is support for...
February 2nd, 2010
David Cushman

Jamais Cascio and Baratunde Thurston Join The Cast Of Social Business Edge

[cross posted from Social Business Edge]We are going to have a very broad range of perspectives and styles at the upcoming Social Business Edge show, 19 April in New York City. Jamais Cascio, one of the world's leading futurists, and Baratunde Thurston, the irrepressible political editor of the Onion, are joining the cast. [read the entire piece.]
February 2nd, 2010
Stowe Boyd

More on NYC Tech Scene

Chris Dixon quotes Ron Conway on the exploding NY Tech scene, and then enumerates the VCs here or who have moved here:The pace of innovation in the New York area is very impressive right now. Some of the top entrepenuers in the country are building and scaling companies in the NY ecosystem - Ron Conway, yesterday in an email to me (published with his permission) The NYC tech scene is exploding. There are tons of...
February 2nd, 2010
Stowe Boyd

Vote in the first social business innovation awards

Name the Social Business Innovation Award winner for Jan 2010(polls)The nominations are now closed and the voting is now open in the first ever Social Business Innovation Awards. Don't worry if your favourites aren't on the list, we all get the chance to nominate again for the next month's when the voting closes on this round on Feb 11.For those who missed the nomination phase, to reiterate, this is what it's all about:Social...
February 1st, 2010
David Cushman

Gary Turner's Consumptivity Model

I think Turner's analysis here is dead on. People are willing to trade productivity as an aim for something else. He's thinks it's consumption, I think it's connection, but those may be two sides of the same thing. 
February 1st, 2010
Stowe Boyd

Living with Robots

Honda hat ein nettes Video über Entwicklung von Robotern gestellt, mit ein paar interessanten Einsichten. Ich bin ja ausgemachter ASIMO Fan Ich hoffe, dass ich die Marktreife dieser Dinger noch erlebe!Weitere Kurzdokumentationen zu verschiedenen  anderen Themen gibt es hier: http://dreams.honda.com/(Disclaimer: Honda ist unser Kunde bei 90:10 Group)
January 29th, 2010
Franz Patzig

Why I hate automation in human communication

Image via WikipediaStephen Waddington was kind enough to ask for my thoughts on Bots (and specifically Twitter Bots) for his latest article on Reputation Online.He's also blogged about his motivation for writing the article.Stephen has compiled the thoughts of several social thinkers and you can read the aggregation in his article.But I thought it may be good to share the interview Stephen conducted with me as part of that...
January 27th, 2010
David Cushman

Euan comes from behind the firewall

My good friend Euan Semple is running a series of workshops in London in the next few months covering various aspects of the business use of social media. He has run similar events for many years inside orgs - now he's opening up to offer them outside. I commend them to you - I know from personal experience how good Euan's work is - it's one of the many reasons he was one of the first people I asked to join the 90:10 group of...
January 26th, 2010
David Cushman

10 Reasons Why Your Social Media Strategy Will Fail

I compiled this for a presentation - with the real-time help of @vero@andrewspong@picklejar - and thought it might be useful to share here. By all means add to it by making comments on this post.Your Social + Media Strategy Will Fail If:You think of yourselves as owners rather than as an enabling platformYou don’t place social + media at the heart of what you do (it can’t be layered on)You fail to listen – and join inYou...
January 25th, 2010
David Cushman

Social Media at Work…arguments for businesses to make it happen!

I’m still amazed to see that social media still can’t get enough respect in the workplace… and still many multinationals don’t get it.They always invoke the same reasons:- security- performance & ROI- not a priority- for young consumers- for B2C, we are in B2B.While it’s certain that most companies’ executives I’ve met think they should ...
January 20th, 2010
Patrick Atallah

Stowe Boyd joins the 90:10 Group

We announced it on the 90:10 site, and he's blogged it himself, but I couldn't let the arrival of Stowe Boyd, as part of 90:10's community of consultants, pass without comment on my own blog.You see, Stowe has been an inspiration to me for quite some time.I love his mantra: "I am made greater by the sum of my connections - and so are my connections".It's such a powerful expression of the power of the network; of the value of...
January 20th, 2010
David Cushman

No 1 in the UK; No 11 in the world

I came across this recently. A list of blogs in which FasterFuture emerges as No1 in the UK (No 11) globally.|It always interests me; the lists this blog ends up on. What is pleasing is that there is never one type.On this occasion it's a list of the '100 Top PR Blogs' derived from those in the Adage Power 150 ranking (which lists advertising/marketing/pr/marcomms types of blogs). As an aside, looks to me like Neville Hobson's...
January 20th, 2010
David Cushman

Stowe Boyd backs inaugural Social Business Innovation Awards

Great news for the newly-launched Social Business Innovation Awards - Stowe Boyd will be featuring winners on his blog, too.Nominations for the first month's are now open and are coming in thick and fast. Check the comments on this post for the latest entries.If you'd like to nominate there are three simple ways:1: Post as a comment on this post2. email me (check out what we're looking for here first)3. Tweet. Point us with a...
January 19th, 2010
David Cushman

El vídeo online, un contenido corporativo estratégico

El vídeo online se está convirtiendo en uno de los formatos imprescindibles para la generación y distribución de contenido por parte de las empresas y un elemento estratégico desde el punto de vista de Comunicación y Relaciones Públicas, entretenimiento o como soporte publicitario. Ello se explica por la nueva forma de consumo de contenido de nuestro público y por el cambio en su comportamiento gracias a las...
January 18th, 2010
Roberto Carreras

Social Business: The Show

Great to see my good friend Stowe Boyd responding to the blooming and booming interest in the world-changing stuff of social business with a new kind of event.Social Business Edge is a 'show' not a conference. And it's powered by a cast of great minds (see The Swarm here). I'm delighted to say Stowe has asked me to join that Swarm.Stowe himself is directing, Jeff Pulver (140conf) is producing.It's on in New York on April 19,...
January 15th, 2010
David Cushman

Seth Godin on how he uses social media

Image via WikipediaAs I read Seth Godin's blog today we had a brief discussion in the 90:10 office about his use (or otherwise) of social media.I had my thoughts and theories. I'm sure many of you do. So I thought I'd get it straight from the horse's mouth.So here (with permission) is the email exchange that followed:Me: "Hi Seth, please forgive the interruption."I've been following your work for some many years and always...
January 13th, 2010
David Cushman

Announcing: Social Business Innovation Awards

Social business innovation: Efficiency and tranformation through the use of social tools.We have the best set of tools in history for people to find each other and act together to create and improve on the things that matter to them.What are we doing with them?Some businesses and organisations are grasping them to wikifix their products and services, to deliver best-fit R&D and NPD and join in waste-free people-powered...
January 12th, 2010
David Cushman

Brand 2.0: when crowdsourcing becomes a must..

In my previous post ‘Media Social = Etoile de Mer‘ (in French), I mentioned the example of Red Hat a company that has managed to succeed while participating in and contributing to internal and external communities through social networks. This open source model has thus demonstrated that it is entirely possible to design, develop and ...
January 12th, 2010
Patrick Atallah

M-Football: Your team as social object

Image via WikipediaI'm running a roundtable at James Cameron's M-Football event on Jan 21.A group of us will discuss the social side of the mobile tech in a footy context.If there's anything that qualifies as a Social Object it's a footy team. Yet I'm struggling to find good apps or tools which do more than broadcast information at silo'd individuals. Big opportunity there and one I'm keen to explore in my...
January 12th, 2010
David Cushman

Vote for social production

Great deck from my chum John Willshire on the subject of social production (communities of purpose; innovation through collaboration and all that good stuff). It has already won one vote - help it score another over on Neil Perkin's blogSocial ProductionView more presentations from John V Willshire.Related articles by ZemantaIPA Social (neilperkin.typepad.com)Publishing in the Flow (onemanandhisblog.com)We, The Makers...
January 11th, 2010
David Cushman

Director of Engagement at 90:10 Group

I'm looking for a Director of Engagement to join the fast-expanding team at 90:10.You'll need to work out of our London office and be highly experienced in the very human skills of engaging communities in peer-to-peer (primarily digital) environments.You will have been doing this successfully for a good few years now for a range of high profile brands and organisations and have the social media marketing case studies to prove...
January 8th, 2010
David Cushman

2020 vision

I know. I'm meant to review the last decade or predict what'll happen in the next year around this time.Thing is, I'm not going to follow the rules, because for the years following 2009 it simply wouldn't be appropriate to follow rules which may have applied up to this point.We're in for a big change: Where the noughties were a decade of discovery, the teens will be a decade of realisation. And not discovery of new tech. The...
December 31st, 2009
David Cushman

10 aplicaciones imprescindibles para Facebook

Probablemente el crecimiento que ha vivido Facebook durante este año, en el que ha alcanzado más de 350 millones de usuarios, continue a lo largo del que está a punto de comenzar. Cada vez son más las marcas, empresas, grupos de música, ONG’s, etc., que crean sus páginas, perfiles, eventos, grupos o causas en esta red social que se ha convertido en la más importante del mundo. Pero sí queremos diferenciar nuestros...
December 29th, 2009
Roberto Carreras

What’s next…?

…in Social Media:“At least one of the dominant tools for social networking will wind down and decline and people will leave it nearly as quickly as they joined it. I have no idea which one it will be, but not even Facebook or Twitter is immune from the possibility. The viral effect works in both ...
December 28th, 2009
Patrick Atallah

Feliz Navidad: mis deseos para 2010

Hace unas semanas recibí la invitación de Marc Cortés para participar en un documento sobre predicciones para 2010 en Social Media. Más que predicciones apunté unas pinceladas sobre lo que deseo para el año próximo y lo que veo, tras este año, que se está configurando como tendencia. Eran unas breves ideas que quiero compartir con vosotros (al mismo tiempo que desearos una Feliz Navidad y desearos lo mejor para el...
December 24th, 2009
Roberto Carreras

Lighting fires with Santa Claus

For many years now (10 or so) I've been going out rattling tins with Santa and St Neots Roundtable for 5-7 nights each December.This year was my last, officially, thanks to increasing commitments elsewhere.Although a chore in terms of finding the time required, it's always fun to see the kids' reactions (and we do raise a chunk of change for good causes).What I really liked about the run we did in the snow on Sunday (and no,...
December 24th, 2009
David Cushman

Merry Christmas … I don’t

want to fight tonight …
December 24th, 2009
Franz Patzig

The threat of SEO to the real-time web

Image via WikipediaThe brochure, the news report, the press release, the 'professional' communication. They all have something in common - they lack a human voice.I have often railed against this particular form of insanity (ie when we wish to communicate with humans, so many orgs choose to do so by massaging out the humanity from their messages).On the Internet this form of received professional speak got replaced (for a...
December 21st, 2009
David Cushman

Traditional Media vs Social Media: outlook for 2010!

We’re in a new age of realtime information. Earthquakes, the San Diego fires, the shootings in Mumbai, the situation in Iran, and even Michael Jackson’s death. The realtime web beat the mainstream media easily to each of these stories.But, will this disparity increase going forward?In 2008, the terrorist attacks in Mumbai were communicated more quickly ...
December 17th, 2009
Patrick Atallah

¿Qué es una marca para ti?

Me llega una meme por dos vías, a través de Enrique Burgos y a través de Daniel Ponte, así que no me queda más remedio que contestarlo. A pesar de que no soy muy partidario de sentar cátedra a través de definiciones, porque no creo que sea el más indicado para hacerlo si detrás no he dedicado un periodo de reflexión o investigación. La idea parte de Borja y Jaime (MarketingTakeAway), que solicitaban desde su blog...
December 17th, 2009
Roberto Carreras

The role of the 21st century organisation

The role of the 21st century organisation will be to become a platform:A platform to enable people to find each other, talk together, act together and change the world together, niche by niche.Now, you could argue that we have this in the form of the internet. It's one hugely effective collaboration engine (and a complex adaptive system too, which is all good for marrying up with the very fitness landscape that demands our...
December 17th, 2009
David Cushman

Who did you help get value from the web today?

I get a lot of value from the internet. And I'm on the board of trustees of a national UK charity which thinks it would be fairer if everyone could understand and share in that same bounty.Understand, share in - and contribute to.Here's one way that those who have learned to love the web can spread their joy - and one way I hope you'll participate with and be inspired by: The BT Internet Ranger of the Year Award.Here's the...
December 16th, 2009
David Cushman

Comunicatelo, un agregador de noticias sobre Comunicación y RRPP

Recientemente publiqué una entrevista a Víctor Gil, creador de mktfan, un agregador de noticias especializado en Marketing, Social Media, Branding, Tendencias, etc. Hace no mucho también conocí de la existencia de Comunícatelo, un proyecto personal de Sara Moreno, que consiste en un agregador centrado en Comunicación y Relaciones Públicas, pero muy enfocado también hacia temas relacionados con la web social y los...
December 15th, 2009
Roberto Carreras

Merry Christmas from Seth and the 69

Seth Godin has a new book coming out in January. In the meantime he's called in a few favours and delivered us a Christmas gift - 70 big brains contributing a page each.Download, share, enjoy, retweet etc etcWhat Matters NowRelated articles by ZemantaCool Stuff - A Free EBook (laf.ee)What Matters Now (avc.com)Download Free eBook - "What Matters Now" (ismckenzie.com)What Matters Now (via Seth Godin) (bytesizemusic.net)What...
December 15th, 2009
David Cushman

Twitter makes it easier to be human

Twitter has announced it is trialling a new business tool. It should mean an end to faceless accounts such as @brandX.Instead the same account can share multiple users. Multiple human users.And when a different human being 'takes the helm' you'll know so, and what they tweet will be individually ascribed against that particular human.So where @btcare currently has to update their profile to tell you which human you are...
December 15th, 2009
David Cushman

"Champions for África", un regalo para tod@s

Un grupo de twitteros y blogueros (Enrique Burgos, Chema Martínez-Priego, Maria Infante, Ildefonso Mayorgas, Gonzalo Martín, Borja Muñoz, Carlos de Miguel, María Gamero, Manuel Ángel García, David Bayón, Millán Berzosa, Gonzalo García, Jesús Travieso, Daniel Rodrigo, Pablo López, Emilio Rey…), un grupo de amigos, nos hemos reunido esta mañana con Kanouté, Sergio Ramos y Unicef en el estadio Santiago Bernabéu....
December 14th, 2009
Roberto Carreras

Communities, Word of Mouth, Real Time at #leweb: what else!

LeWeb this year was greater than ever.More than 2,500 participants from 46 countries attended the event in Paris. More than 100,000 followed the event live from their desktop or iPhone via Ustream. All the major internet players were present on stage: Google, Microsoft, Twitter, MySpace, Orange, BT, Facebook, Ning, SixApart, Nokia, PayPal, FON, Meetic, Deezer, ...
December 11th, 2009
Patrick Atallah

This is not just a Christmas rant... It's an M&S Christmas rant

Image via WikipediaI've just sent this to Marks & Spencer on one of those dreadful 'contact us' forms. No copy for my records generated by one of those things, of course. And I always worry they disappear into the bucket of zero response.So I've grabbed it to paste here.This is how it reads:Please forward this to Stuart Rose (or Marc Bolland if he's in place yet)I would appreciate a rapid acknowledgement of receipt because...
December 9th, 2009
David Cushman

Twitter in France

While the site of micro-blogging is to offer a French version to its users, we still know relatively little about its uses. L’Atelier and FaberNovel unveiled today at a conference the results of a study conducted jointly. Conclusion: 60% of French Internet users confirm knowing Twitter (results of a recent poll done for L’Atelier by ...
December 9th, 2009
Patrick Atallah

Survey Reveals Shift in Media Consumption Habits Across Generations

The latest Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in consumer influence that hasn’t been widely recognized yet:Age no longer dictates a consumer’s willingness or ability to use media technology or servicesIn fact, all generations – Millennials (or Generation Y) (75 percent), Gen Xers (74 percent) and ...
December 5th, 2009
Patrick Atallah

Social Tech used by Enterprise at an operational level @BTCare Interview

The market cycle for social technology, at least outside of the US only recently crossed the ‘Chasm’ from simply being this disruptive innovation that nobody, apart from the founders, made any money out of…. Social Media.In part this ‘chasm’ was crossed largely by PR applying the technological innovation to their business function. That made sense ...
December 3rd, 2009
Jamie Burke

Manifiesto en defensa de los derechos fundamentales en internet

Ante la inclusión en el Anteproyecto de Ley de Economía Sostenible de modificaciones legislativas que afectan al libre ejercicio de las libertades de expresión, información y el derecho de acceso a la cultura a través de Internet, los periodistas, bloguers, usuarios, profesionales y creadores de internet manifestamos nuestra firme oposición al proyecto, y declaramos que:Los derechos de autor no pueden situarse por encima...
December 2nd, 2009
Roberto Carreras

BarCamp Mainz – Domains weg

Mir ist eben zu Ohren gekommen, dass ein Unternehmen die folgenden Domains von BarCamp Mainz registriert hat und sich weigert, die Seiten auf die entsprechende Internetpräsenz des BarCamp Mainz weiterzuleiten. Dabei handelt es sich um:www.barcampmainz.de sowie www.bcmz.deAbgesehen von der rechtlichen Bewertung, von der ich ehrlich gesagt keine Ahnung habe und auch nichts wissen will, gehören ...
December 2nd, 2009
Franz Patzig

How Effective are Video Ads On Social Media Sites?

In 1895 the Lumiere brothers played one of the first videos in history. The film, lasting only 50 seconds, showed a train arriving to the train station at La Ciotat, a serene town in southern France. When the film was first publicly shown, the audience was so overwhelmed by the moving image of a life-size ...
December 1st, 2009
Patrick Atallah

Umfrage der FH Furtwangen zum “Phänomen BarCamp”

Der Masterstudiengang CSM der Fakultät Digitale Medien an der FH Furtwangen hat sich dem „Phänomen BarCamp“ von wissenschaftlicher Seite genähert und will dazu auch eine Befragung von Barcamp-Teilnehmern durchführen.Alle die schon mal dabei waren, können sich daran beteiligen. DIe Umfrage ist anonym.http://www.netzstudien.org/limesurvey/index.php?sid=53163〈=de
November 28th, 2009
Franz Patzig

6 Tips To Promote Your Business Using Facebook Pages

As Facebook has become an incredible online community (more than 100 million users in Europe) and has shifted from being not only a social network for personal use but also as a key platform and medium for brands online, businesses have started to look into spending more time hanging out and engaging with their fans ...
November 26th, 2009
Patrick Atallah

Avatar new interactive trailer… more of a program, application or teaser

Avatar, the next December 18th worldwide release has already had a tremendous amount of buzz on and offline. ‘Avatar’ is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between ...
November 25th, 2009
Patrick Atallah

De los Social Media al Social Business

Este es un extracto del post “De los Social Media al Social Business”, publicado en el blog de Territorio Creativo.“Social Media is like teen sex. Everyone wants to do it, nobody knows how. When it’s finally done, there is surprise it’s not better”, Avinash Kaushick, Analytics Evangelist, Google.El impacto que ha causado la web 2.0, tanto en términos sociales como tecnológicos, ha influido notablemente a la hora...
November 23rd, 2009
Roberto Carreras

Dreamforce Keynote mit Marc Benioff

Ich bin zur Dreamforce-Konferenz (Disclaimer: von Salesforce eingeladen) und werde die Keynote live bloggen. Ich habe noch keine Ahnung was mich erwarten wird, aber die Spannung ist groß. Dreamforce Keynote
November 18th, 2009
Franz Patzig

Social Technology: Making Big Business Small

I was recently at Barcamp Hamburg hosted by 90:10’s very own Franz Patzig (Head of Germany). Before he was a successful blogger, digital analyst and social media strategist I recently found out he started out his working life doing ‘time’ in his family’s chain of butchers. I know the cliché of a German and sausages ...
November 16th, 2009
Jamie Burke

Relaciones Públicas en un mundo hiperconectado

La semana pasada participé en “Blogs La Conversación”, en una mesa redonda titulada “Relaciones Públicas en un mundo hiperconectado”. Fue una grata experiencia, sobre todo por la compañía: Ivan Pino, Manuel Luque, Ignacio Villoch y Octavio Rojas. Precisamente para fomentar la conversación la dinámica del evento no estaba hecha para presentaciones, no obstante la había preparado y como creo que cada...
November 16th, 2009
Roberto Carreras

Business oath to seek and serve a greater good

I was reading an article in The Economist today about 400 MBA students at Harvard Business School taking an unofficial oath to ‘serve the greater good’. They were rather smugly dismissed as naive or cynically regarded as attempting to market themselves in order to stand out in a competitive graduate job market. But the fact ...
November 11th, 2009
Jamie Burke

El vídeo online conecta con los blogs y ¿crea un nuevo prime time?

El crecimiento del vídeo en la red continua imparable y se ha convertido en uno de los formatos más útiles en cualquier acción de Comunicación, Marketing o Publicidad, ya que se trata de un contenido fácilmente consumible, compartible y distribuible. Pero debemos mirar más allá de las acciones concretas y pensar en cómo emplear el vídeo para generar contenidos de valor para nuestros públicos. Así, la creatividad es...
November 7th, 2009
Roberto Carreras

Entrevista a Joan Jimenez, +j

Hace un tiempo publiqué una entrevista a Víctor Gil, hoy nos toca conocer un poco más a fondo a Joan Jimenez. Es muy interesante este formato, sobre todo para conocer a la gente con la que tenemos relación online, pero que al estar en lejos no vemos con tanta frecuencia como a la gente del lugar en que vivimos. Así que, conozcamos un poco más a Joan.¿Quién es Joan Jimenez?Joan Jimenez es alguien que se esfuerza cada...
November 4th, 2009
Roberto Carreras

90:10 Group – spannende Zeiten voraus

Es war schon lange Zeit für eine Veränderung. Seit 1991 bin ich nun schon selbstständig und bestreite seither als Einzelkämpfer meinen Lebensunterhalt. Nachdem ich beschlossen hatte, die der Sicherheit des mittelständischen, elterlichen Bertriebes mit allen Vor- und Nachteilen den Rücken zu kehren und mich fortan alleine und ohne Unterstützung durch die Welt zu schlagen, habe ...
November 2nd, 2009
Franz Patzig

Unkonferenz in Unternehmen – Beispiel T-Systems MMS

Am 11.09 fand bei T-Systems MMS in Dresden das DigitalLifeCamp, die erste interne Unkonferenz, als Weiterbildungsmaßnahme statt. Mission: Interdisziplinärer Wissensaustausch und Auseinandersetzung mit innovativen Technologien. Da ich durch mein Engagement bei BarCamps mittlerweile einige Erfahrungen mit diesem Format  gesammelt habe, hat man mich seitens T-Systems engagiert, um bei der Planung und Durchführung des Events...
October 29th, 2009
Franz Patzig

Being a 90:10 Business

As you may or may not have heard we recently left Brando Social to setup The 90:10 Group.  It’s been a great 13 months that saw us grow from a team of 2 to 15, build a network of leading thinkers from around the globe and achieve some pretty significant client wins along the way. ...
October 29th, 2009
Jamie Burke

Blogs. La Conversación 2009: Comunicación y Relaciones Públicas en un mundo hiperconectado

Recuerdo hace un tiempo cuando seguía Blogs La Conversación a través de Internet y leía lo que se publicaba sobre el evento. Así que grata fue la sorpresa cuando me contactaron hace unos meses desde la organización (gracias Elvira y Octavio) para participar en una mesa sobre “Comunicación y Relaciones Públicas en un mundo hiperconectado”, a mi, que lo único que hago es mucho trabajo -o trabajar mucho-, alguna que...
October 27th, 2009
Roberto Carreras

Un nuevo modelo de Marketing, Publicidad y Comunicación: el Tiempo Real

ARTÍCULO PUBLICADO EN YOROKOBU: PINCHA AQUÍ PARA ACCEDER AL ARTÍCULO DE LA REVISTAHace unos días uno de los blogs más importantes sobre Social Media, Tecnología y Tendencias, Read Write Web, marcaba como tal la web en tiempo real (Real Time) y su influencia en entornos corporativos, especialmente para los departamentos de PR, Marketing, Publicidad, etc. El tiempo real está siendo este año una parte imprescindible de...
October 18th, 2009
Roberto Carreras

BarCamp Hamburg – Info zur Anmeldung

Gerade habe ich folgenden Newsletter verschickt:Hallo BarCamper,nicht mehr ganz 4 Wochen und das BarCamp Hamburg öffnet seine Türen. Wie auch im vorherigen Jahr, werden wir 400 Plätze haben. Die Anmeldung für die Veranstaltung, die dieses mal schon an einem Freitag beginnt, öffnen wir am kommenden Mittwoch, den 21.10.2009Ab 12.00 Uhr kann man sich für die ...
October 16th, 2009
Franz Patzig

The Social Media Count

Interessante Visualisierung von Social Media Statistiken. Die Quellen aus denen sich die Zahlen speisen, stehen beim Orignalpost von Personalize Media und sollen laufend Updates erfahren. Das Widget und ein weiters zum Thema Mobile, beide zum Einbinden, findet man ebenfalls dort.
October 16th, 2009
Franz Patzig

Links #21

Danisch: Realsatire bei der E-Mail-SicherheitCNN: “I’ve got a boy, what do you have?” – why Shanghai is the greatest city in the worldars technica: 5 cool things to sync with Dropbox on your MacPollux: Freie App um iTunes automatisch zu taggenMashable: Openess is Not the Enemy of Quality
October 6th, 2009
Franz Patzig

El Perro Del Mar – Change of heart

Erinnert mich an was – aber was. Jedenfalls sehr schöner Song!
October 1st, 2009
Franz Patzig

21 pasos a seguir para monitorizar tu marca y controlar la conversación

El eterno debate en cualquier acción en Social Media: la necesidad de monitorizar. Una ardua, pero necesaria, tarea a la hora de elaborar informes de cualquier acción y, aunque nos pese, a la hora de mostrar resultados de nuestras acciones, no nos sirven los meros números de followers o amigos, no significan mucho si van acompañados de algo más cualitativo y cuantitativo. En este sentido ha sido muy revelador el post de...
September 30th, 2009
Roberto Carreras

Entrevista a Víctor Gil, entre otras cosas, creador de mktfan

Hoy traemos una novedad en este blog; la ocasión lo merecía ya que recientemente Víctor Gil ha creado una excelente herramienta: mktfan. Un agregador de noticias social sobre marketing, social media, tendencias, estudios… En definitiva, todos esos temas que tenemos dispersos entre Twitter, Facebook, Netvibes, Google Reader (Bloglines…), etc. Vamos a conocerle un poco más -os aseguro que merece la pena- y a su...
September 28th, 2009
Roberto Carreras

Tagesthemen Kommentar – yeah!

Wohl unfreiwillig komisch geriet der Kommentar der Tagesthemen gestern, am 23. September, mit dem Thomas Hinrichs der Net-Nation und der Parteien-Nation ins Gewissen reden wollte.Dabei werden wichtigste Aspekte außer acht gelassen. Nicht nur Authentizität ist wichtig, sondern auch der unbedingte Wille dem zuzuhören, was ein nicht zu ignorierender Teil der Bevölkerung fordert und was ihn ...
September 24th, 2009
Franz Patzig

Dando la bienvenida a Yorokobu... y a los apasionados

Si hay algo especialmente bonito en el mundo laboral es la sensación que vives cuando te encuentras con personas que de verdad creen en lo que hacen por encima de todo, les apasiona su trabajo y lo convierten en su vida, no viviendo para trabajar -cosa que no me gusta especialmente- sino disfrutando de su quehacer diario y de sus ideas.Escribiendo este post de bienvenida a Yorokobu me he acordado de Emilio...
September 23rd, 2009
Roberto Carreras

What if MSN bought Twitter?

There has been a lot of speculation on the value of Twitter and quite rightly. I won’t explore it all but the most recent one says maybe a billion but I think this kind of assessment of the value of social media has to be done differently if it’s going to be done seriously.To begin ...
September 17th, 2009
Jamie Burke

Vídeo online e Identidad Digital: el caso de TitanluxTV

El vídeo online ya no es tendencia, es una realidad innegable. Según un estudio de Microsoft Advertising y ZenithMedia, España es el país europeo donde un mayor número de internautas han visto vídeos online en el ordenador, un 87% frente al 63% de franceses. No obstante, somos los últimos en lo que a ver vídeo en el móvil se refiere, un 16% de usuarios lo han hecho, frente al casi 30% del Reino Unido. Según Universal...
September 17th, 2009
Roberto Carreras

La importancia de los estudios y las estadísticas en las acciones de Social Media

Si hay algo interesante, a la vez que confuso, son los estudios y estadísticas sobre el uso de los Social Media, su comparativa, etc. Informes de muy diversas fuentes suelen proporcionar datos distintos. Sin embargo, creo que lo más importante de ellos es saber mirar un poco más allá y captar la esencia y la tendencia que marcan y utilizarlos para saber por qué usamos una y otra herramienta en función de nuestra...
September 10th, 2009
Roberto Carreras

Los Social Media, una obligación para las Relaciones Públicas

Si hay algo de lo que no pueden presumir la Comunicación y las Relaciones Públicas, y menos en España, es de hacer relaciones públicas sobre el propio sector. En nuestro país si preguntas a una muestra cualitativa de la población la gran mayoría responderá que un relaciones públicas es el que reparte los flyers de las discotecas o, en el mejor de los casos, el que te invita a una copa (os recomiendo leer el post “El...
September 2nd, 2009
Roberto Carreras

La Larga Cola de las Relaciones -con los- Public@s (II)

Después del primer post de esta serie, a modo de introducción a la teoría de la Larga Cola, hoy analizamos el cambio que ha experimentado la situación del profesional y la de los públicos a los que nos dirigimos, y de cómo vivimos una verdadera re-evolución gracias a la aparición de los Social Media y otras herramientas y aplicaciones de la Web 2.0: blogs, wikis, RSS, Microblogs, Redes Sociales, etc.El titular,...
July 29th, 2009
Roberto Carreras

Some questions to ask when thinking about making a website.

When a client asks you to build a website you should consider the below before responding.. - What is the desired action? Not what is the desired website action but human action? Is it to buy something. Believe something. Join something. Contribute something. What does the role of the website play in achieving that goal? - Does ...
June 11th, 2009
Jamie Burke

Some inconvenient truths about the networked world that could save your asses.

It’s nothing new to suggest that the Network disrupts all it touches. Working as a specialist in the networked space over the last year it shouldn’t have come as a surprise all the things I had previously believed as a marketer, professional, businessman and more should also be disrupted. By focusing purely on working with ...
May 19th, 2009
Jamie Burke

What should a qualification in social media look like?

What should the syllabus look like for a qualification in social media?
March 15th, 2009
Jamie Burke

Female Social Media Guru UK Awards 2009 (Official Line)

The official Female Social Media Guru UK Awards 2009 launch.
March 10th, 2009
Jamie Burke

UK’s Top Female Social Media Guru & Speaker 2009

Who is your UK's Top Female Social Media Guru & Speaker 2009?
February 27th, 2009
Jamie Burke

People

Jamie Burke
David Cushman
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Franz Patzig
Lidia Miras Martinez
Laurence Borel
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Roberto Carreras